Every successful business knows how to connect with their target market. However, with ineffective platforms, this becomes nearly impossible. This is the reason why growing businesses need proper consultation and guidance to help them compete with larger corporations.
Personalized Project Management Services
A dedicated project manager will first conduct a consultation to assess your marketing and website needs. Then, they recommend solutions and strategies to overcome “pain points” in your marketing strategy. This will help guide you towards the right online marketing solutions to help you achieve your goals.
Search Engine Marketing and Search Engine Optimization
Top-ranking search results and visibility is a primary concern these days. As such, we employ the latest strategies to help position your website in front of your target customer. We also utilize a search engine optimized WordPress software to develop content, while also managing the “web presence” of your growing business.
Mpowered Media Solutions offers small to mid-sized businesses (SMBs) a full-service approach to sponsored search marketing (Google AdWords – SEM) and optimized web content (Blog, Social Media and, Website — SEO).
Through hands-on experience maintaining websites and e-commerce businesses for our clients, knowledge of up-to-date digital marketing methods, and understanding how search engine and consumer behavior impacts web-driven marketing initiatives, our ultimate focus is to ensure marketing objectives are aligned with the needs, requirements, and goals for your business.
Assessing Search Marketing Goals & Objectives
With a Search Engine Marketing campaign (i.e. SEM — Google AdWords PPC), your goal could be to expand into a new market, grow market share, or maximize profits. Whatever goal(s) you may have in mind, short and long-term, Mpowered Media Solutions can help with the implementation and management of your SEM and SEO campaign.
Short Term: The short-term goal of SEM and SEO campaign management is to improve your “web presence” through increased website visibility. Recently, Google began offering enhancements to paid search listings with the ability to customize links to generate qualified traffic and call-to-action from online marketing efforts. Some of these extensions include:
- Apps — Landing page or link to download your app directly.
- Calls — Clickable phone number or extension link to route and track customer phone calls.
- Locations — Shows a physical location for local walk-in customers.
- Reviews — Displays positive online reviews captured through reputable third-party sources.
- Sitelinks — Ability to showcase specific products/services your customers are searching for.
Long Term: Long-term goals of higher page rankings as an “organic listing/link” among websites offering competing/similar services may be realized through such an investment in search marketing campaigns (marketing expense) and related website optimization/management/support services offered by Mpowered Media Solutions.
Benefits of SEM (Paid) & SEO (Organic)
There are several advantages to “pay-per-click” (PPC) SEM and SEO campaign management offered by Mpowered Media Solutions.
First of all, the “pay-per-click” (AKA “paid inclusion”) approach to search marketing essentially provides a promotional platform to establish your “web presence.” Not only that, but it can also benefit any business professional, a start-up venture, or organization.
Google AdWords Search Marketing also provides the ability to identify and attract “targeted” website traffic specific to your customer base.
Lastly, Google AdWords is an excellent digital marketing resource for generating targeted website traffic, producing sales leads, and growing revenues, while minimizing marketing and IT-related expenses.
SEM and SEO Campaign Management Services: Action Plan & Implementation
As with any business or marketing plan, there are several steps involved to produce effective paid search campaigns, as well as search-engine-friendly web content:
- Perform initial research for relevant ad groups, budget, keywords, and competitive positioning.
- Recommend strategic positioning methods and tactics across major search engines (i.e. Google, MSN/Bing, Yahoo, AOL).
- Produce ad and website copy with compelling titles, descriptions, and call-to-action (i.e. META tags for organic search).
- Prepare reports generated from Google AdWords campaign activities and “natural/organic” traffic using Google Analytics. Data acquired through Google Analytics is used to make adjustments to the SEM campaign.
You will receive constant updates (by e-mail or phone) as your website, online store, or online marketing project progresses. This way, you can stay on top of your business at all times.
Send Us a Message
Do you have questions about our company, rates, or services? Don’t hesitate to reach out to us. We will get in touch with you as soon as possible.